The taste profile is quite similar to that of Heineken. The initial hit of hops and malt provides a sweet and fruity combination for a dry and chalky taste. This is probably due to the caramelized malts. Asian Cuisine: Given its roots, the beer is an ideal companion for Asian delicacies like sushi, dim sum, and Thai curries. The lightness of the beer complements the umami-rich flavors of these dishes. The shape of the bottle, the name and the Buddha symbol are all prominently displayed on the bottle. This may cause widespread offence to Buddhism followers who consider the Buddha as a sacred symbol to the religion. Displaying this on an alcoholic beverage is perceived as disrespectful to the faith”. Complainant Schulman, Alissa (16 April 2015). "Celeb Sightings: Christina Milian Turned Up For Brunch at Coachella". US Weekly. Us Weekly . Retrieved 20 May 2015.

The company said monks brewed beer all over the world and that some of the best beers were associated with European monasteries.